What happens if your website visitors doesn’t make a purchase?
It’s unlikely they’ll come back again. But what if you had a way to contact them? Then you could encourage them to return to your site and eventually do business with you. This is why you’ll want to collect email addresses from people who visit your website. You can do this by adding sign-up forms to your website. In addition to using your website, you should also think about collecting emails in person and in print. Offer something of value to visitors in exchange for their email addresses — like a discount, exclusive content, or a way to show support — to get more people joining your list.
Once you have someone’s email address, you’re able to reach out on a consistent basis to encourage them to do business with you by sharing a combination of helpful and promotional messages.
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